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Javier Sanchez Lamelas
MRP: βΉ 599
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βΉ 119 Off
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EcoβConscious Packaging
Number of Pages
240
Age Group
All
Language
English
Book Summary
This Is A Non-Fiction Business Book About Branding And Marketing Strategy. It Distills Secrets, Lessons, And Frontline Insights From One Of The WorldβS Most Exciting Global Brands And Shows How To Translate Those Lessons Into Your Own Branding. It Is Ideal For Marketing Professionals, Brand Managers, Business Students, And Entrepreneurs Who Want Practical, Evidence-Based Guidance. The Tone Is Thoughtful, Empowering, And Grounded In Real-World Experience.
The Content Is Presented As A Blend Of Research, Theory, And Hands-On Practice, Organized Around A Proven Framework That Explains Why Marketing Works And How To Apply It Across Cultures And Rapidly Changing Environments. Drawing From A High-Performing Team And Agency Collaboration, It Reveals The Core Beliefs And Principles That Power A Strong Marketing Engine And How Those Ideas Translate Into Effective Brand Management.
Readers Follow A Story-Led, Case-Study Approach That Ties Concepts To Real Campaigns Without Getting Bogged Down In Jargon. The Book Emphasizes A Concise Path From Insight To Action, With Practical Steps You Can Adapt To Your BrandβS Context. Key Concepts Include Brand Positioning, Consumer Insights, Channel Planning, And MeasurementβExplained In Accessible Terms To Support Hands-On Learning.
By The End, Readers Gain A Practical Playbook To Shape And Grow A Brand, Improved Decision-Making, And A Fresh Perspective On Marketing That Blends Strategy, Culture, And Speed. It Leaves A Lasting ImpressionβConfidence In Planning, Curiosity About Customer Needs, And A Clearer Path To Delivering Meaningful Brand Experiences.
Product Details
Author
Javier Sanchez Lamelas
Publisher
Manjul Publishing House
Number of Pages
240
Language
English
SKU
BK0533055
ISBN
9789355436740
Reading Age
All
MRP: βΉ 599
βΉ 480
βΉ 119 Off
One of those books where you keep stopping to tell whoever is nearby what you just learned. Javier Sanchez Lamelas's understanding of how the mind works β and how we can work with it rather than against it β is presented with real clarity and care. I have already applied several of the ideas and the results have been tangible.
This book genuinely surprised me. I expected solid but fairly standard psychology content and instead got something fresh, well-researched and unexpectedly gripping. Javier Sanchez Lamelas writes with real wit and the examples are so relatable that the ideas stick immediately. Already recommended it to four people.
What sets this apart from other psychology books is how immediately useful everything is. Javier Sanchez Lamelas doesn't just explain what's happening in your brain β they give you real frameworks for changing it. Engaging, well-paced, and genuinely one of the best non-fiction reads I've had in a long time.
I came to this book a little sceptical and left completely convinced. Javier Sanchez Lamelas earns every insight with solid evidence and presents it all in a way that never feels dry or academic. The chapter on habits alone is worth the price of the book. Highly, highly recommended.
I finished Martketing: the Heart and Brain of Branding in three days which should tell you something about how readable it is. Javier Sanchez Lamelas takes behavioural science and makes it feel not like a lecture but like a conversation with someone who is both smart and genuinely interested in helping you. Practical, insightful and a pleasure to read.