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Eco‑Conscious Packaging
Binding
Hardback
Number of Pages
272
Age Group
All
Language
English
Book Summary
Introducing Microstimulinonconscious Persuasive Stimuli Deployed In The Final Second Before Action To Activate The Brains Fastest Pathways And Change Behaviour, In Mere Milliseconds.This Book Distils Leading-Edge Insights From Neuroscience, Artificial Intelligence, And Design Into Ethnolaba Novel Research Method That Unravels The Nonconscious Brain Processes And Crafts Microstimuli, Precision Point-Of-Action Interventions That Reliably Influence Human Behaviour.Microstimuli Confronts The Most Stubborn Behavioural Challenges That Traditional Approaches Have Failed To Resolve.Across The Past Ninteen Years, Microstimuli Has Addressed Public Problems (Road Accidents), Organisational Issues (Declining Digital-Marketing Performance), Sector-Specific Challenges (Insurance Mis-Selling), And Personal Behaviours (On-Time Medication) Around The World. The Book Details Exactly How These, And Many Other Behavioural Challenges, Have Been Tackled In Practice.This Book Will Not Merely Inform You; It Will Transform How You Perceive The Human Behaviour Problems Around You. If Mastering Persuasion Provides Your Competitive Edge At Work, This Book Is Written For You.
Product Details
Author
Biju Dominic
Publisher
Penguin Random House
Number of Pages
272
Language
English
SKU
BK0543098
ISBN
9780143475552
Reading Age
All
Dimensions
25 x 20 x 2.5 cm
Binding
Hardback
MRP: ₹ 699
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