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Abhishek Borah
MRP: ₹ 599
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Binding
Paperback
Number of Pages
448
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Mine Your Language: Influence, Engage, Predict unlocks how words shape business outcomes, showing how brand names, messaging, and social voice influence decision-making, consumer attitudes, and loyalty. This insightful and practical guide by Abhishek Borah speaks to marketers, managers, students, and professionals who want to harness language as a strategic edge. Mine Your Language: Influence, Engage, Predict offers a clear path from theory to action, helping readers see why words matter and how to use them to matter more.
Written in a warm, reader-friendly voice, Mine Your Language: Influence, Engage, Predict weaves together real-world examples, practical frameworks, and actionable guidance. The book explores language across brand naming, annual reports, and social media, showing how every word can shape perceptions and drive outcomes. Expect engaging case studies—from Toyota to Tesla to Gandhi—that illustrate how language can influence attitudes, satisfaction, and loyalty, paired with easy-to-apply tips for boosting social media engagement and refining tone. The pacing remains accessible, inviting you to experiment with pronouns like “we” and “you” and to spot fake reviews amid the noise of online feedback.
After finishing Mine Your Language: Influence, Engage, Predict, readers gain a practical toolkit for shaping messaging that resonates, drives engagement, and informs smarter business decisions. It leaves you with a renewed sense of how words can influence outcomes, empowering thoughtful communication that endures beyond a single campaign.
Product Details
Author
Abhishek Borah
Publisher
Penguin
Number of Pages
448
Language
English
SKU
9780143461623
ISBN
9780143461623
Binding
Paperback
MRP: ₹ 599
₹ 509
₹ 90 Off