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MRP: ₹ 599
₹ 509
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Binding
Paperback
Number of Pages
448
Language
English
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Book Summary
Mine Your Language: Influence, Engage, Predict unlocks how words shape business outcomes, showing how brand names, messaging, and social voice influence decision-making, consumer attitudes, and loyalty. This insightful and practical guide by Abhishek Borah speaks to marketers, managers, students, and professionals who want to harness language as a strategic edge. Mine Your Language: Influence, Engage, Predict offers a clear path from theory to action, helping readers see why words matter and how to use them to matter more.
Product Details
Author
Abhishek Borah
Publisher
Penguin
Number of Pages
448
Language
English
SKU
9780143461623
ISBN
9780143461623
Binding
Paperback
MRP: ₹ 599
₹ 509
15% Off
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