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Abhishek Borah
MRP: โน 599
โน 540
โน 59 Off
(Incl. of all taxes)
Get this at โน 513
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Binding
Paperback
Number of Pages
448
Age Group
All
Piracy Free
Secure Transactions
Express Delivery
EcoโConscious Packaging
Book Summary
Mine Your Language: Influence, Engage, Predict Unlocks How Words Shape Business Outcomes, Showing How Brand Names, Messaging, And Social Voice Influence Decision-Making, Consumer Attitudes, And Loyalty. This Insightful And Practical Guide By Abhishek Borah Speaks To Marketers, Managers, Students, And Professionals Who Want To Harness Language As A Strategic Edge. Mine Your Language: Influence, Engage, Predict Offers A Clear Path From Theory To Action, Helping Readers See Why Words Matter And How To Use Them To Matter More.
Written In A Warm, Reader-Friendly Voice, Mine Your Language: Influence, Engage, Predict Weaves Together Real-World Examples, Practical Frameworks, And Actionable Guidance. The Book Explores Language Across Brand Naming, Annual Reports, And Social Media, Showing How Every Word Can Shape Perceptions And Drive Outcomes. Expect Engaging Case StudiesโFrom Toyota To Tesla To GandhiโThat Illustrate How Language Can Influence Attitudes, Satisfaction, And Loyalty, Paired With Easy-To-Apply Tips For Boosting Social Media Engagement And Refining Tone. The Pacing Remains Accessible, Inviting You To Experiment With Pronouns Like โWeโ And โYouโ And To Spot Fake Reviews Amid The Noise Of Online Feedback.
After Finishing Mine Your Language: Influence, Engage, Predict, Readers Gain A Practical Toolkit For Shaping Messaging That Resonates, Drives Engagement, And Informs Smarter Business Decisions. It Leaves You With A Renewed Sense Of How Words Can Influence Outcomes, Empowering Thoughtful Communication That Endures Beyond A Single Campaign.
Product Details
Author
Abhishek Borah
Publisher
Penguin Random House
Number of Pages
448
SKU
9780143461623
ISBN
9780143461623
Reading Age
All
Binding
Paperback
MRP: โน 599
โน 540
โน 59 Off