My Selfie with Integrity chronicles the life of a middle-class Calcutta boy, who suddenly finds himself at the helm of a public listed company by a twist in the tale. When predictably he is slammed by the underbelly of corruption, unlike everyone around, he does not adjust. In the face of corruption—of family members, of the Indian business world and its contrast to his experiences as an Australian mining magnate, he pursues his true quest for integrity in a corrupt world. The book also tells the journey of Gujarat NRE, suffering from cash crunch, fighting multiple legal battles, NPA in 1997 and how Arun successfully transforms it to a AA-rated, Supermodel Company of the year and the first Indian Company to own and operate premium hard coking coal mines in Australia. Caught in the whirlpool of business cycles, Arun dares to take help of the newly introduced IB Code, but finds himself caught in the chakravyuh of changing government policies and all-pervasive corruption. Yet, his tenacity and confidence in reviving Gujarat NRE remain steadfast, because after all he’s done it before. For every Indian citizen, the evil of corruption is a daily struggle, suffered in silence. In a simple yet engaging and often funny language, My Selfie with Integrity voices these daily frustrations and irritants, and also shows a path towards a corruption-free India. It is the balance-sheet of an honest Indian businessman.
