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Ogilvy On Advertising In Digi

Young Miles

Digital Marketing Strategies

Advertising Trends 2023

Data-Driven Advertising

Millennial Marketing Techniques

Social Media Best Practices

MRP: ₹ 2,399

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Piracy Free

Express Delivery

Secure Transactions

Eco‑Conscious Packaging

Binding

Hardback

Age Group

All

Language

English

Book Summary

From Miles Young, Worldwide Non-Executive Chairman Of Ogilvy &Amp; Mather, Comes A Sequel To David Ogilvy’S Bestselling Advertising Handbook Featuring Essential Strategies For The Digital Age.
In This Must-Have Sequel To The Bestselling Ogilvy On Advertising, Ogilvy Chairman Miles Young Provides Top Insider Secrets And Strategies For Successful Advertising In The Digital Revolution. As Comprehensive As Its Predecessor, This Indispensable Handbook Dives Deep Into The Digital Ecosystem, Discusses How To Best Collect And Utilize Data—The Currency Of The Digital Age—, Breaks Down When And How To Market To Millennials, Highlights The Top Five Current Industry Giants, Suggests Best Practices From Brand Response To Social Media, And Offers 13 Trend Predictions For The Future.

Product Details

Author

Young Miles

Publisher

Harper Collins

Language

English

SKU

BK0433381

ISBN

9781847960870

Reading Age

All

Binding

Hardback