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Chris Haughton
Digital Influence
Psychological Insights
Big Data Ethics
Behavioral Manipulation
Autonomy Reclaiming
MRP: โน 499
โน 475
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Piracy Free
Express Delivery
Secure Transactions
EcoโConscious Packaging
Binding
Paper Back
Number of Pages
32
Book Summary
Discover The Eye-Opening Insights Of Mindmasters By Sandra Matz, A Journey Into How Algorithms Entwine With Our Deepest Psychological Nuances. This Book Delves Into The Vast Universe Of Digital Data, Highlighting How It Not Only Reflects Our Behaviors But Also Influences Our Decisions, From Purchasing Products To Political Choices.
As A Professor At Columbia Business School, Matz Expertly Unveils The Dual-Edged Nature Of Big Data. While It Has The Potential To Manipulate And Control, It Also Opens Doors To Improving Our Mental Well-Being, Fostering Sound Financial Habits, And Breaking Away From Echo Chambers. This Exploration Is Both Provocative And Enlightening, Making You Rethink The Impact Of Your Digital Footprint.
Understanding How Algorithms Access Our Minds Reveals A Spectrum Of ImplicationsโSome Unsettling, And Others Potentially Beneficial. Matz Discusses Real-World Implications, Including High-Profile Scandals That Illustrate The Darker Side Of Psychological Targeting, Prompting A Significant Conversation About The Ethical Considerations Of Data Use.
In Mindmasters, You'll Learn To Navigate The Complexities Of Psychological Targeting And Discover How To Reclaim Autonomy Over The Digital Narratives That Shape Our Lives. Immerse Yourself In This Riveting Account That Challenges Conventional Wisdom And Equips You With The Tools To Manage The Data Game Responsibly.
Product Details
Author
Chris Haughton
Number of Pages
32
SKU
9781406344769
ISBN
9781406344769
Dimensions
25 x 0.5 x 26 cm
Binding
Paper Back
MRP: โน 499
โน 475
โน 24 Off