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One Insane Idea: Fifteen Ideation Techniques To Spark Breakthrough Business Ideas

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Book Summary

How Does Someone Come Up With An Insane, Audacious Idea? Does An Idea Descend Upon Us Like A Bolt Of Genius, Or Something Deep Within Us Lights A Spark Of Madness? The Book Highlights 15 Key Business Ideation Techniques That Will Be Useful For Readers Who Want To Come Up With A Cool Business Idea. Importantly It Will Also Help Them Embrace A Mindset Of Probing, Of Exploring, And Of Questioning.