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Piracy Free
Express Delivery
Secure Transactions
Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
216
Age Group
All
Language
English
Book Summary
Step Into The Fascinating World Of Consumer Behavior With A Guide That Unpacks The Emotional And Psychological Dimensions Of Shopping. In Today's Complex Retail Environment, Understanding What Drives Consumers Is More Important Than Ever. This Insightful Book Delves Into The Motivations Behind Why Shoppers Make Certain Choices, Examining Everything From The Allure Of Discount Groceries To The Thrill Of A Luxury Purchase.
Product Details
Author
Jim Pooler
Publisher
Jaico Publishing House
Number of Pages
216
Language
English
SKU
9788179929254
ISBN
9788179929254
Reading Age
All
Dimensions
14x1.3x21.6cm
Binding
Paperback
MRP: ₹ 295
₹ 281
₹ 14 Off
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