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Piracy Free
Express Delivery
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Eco‑Conscious Packaging
Binding
Paperback
Number of Pages
304
Age Group
All
Language
English
Book Summary
How maverick companies have passed up the growth treadmill and focused on greatness instead.Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.InSmall Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingermans Community of Businesses, including the world-famous Zingermans Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Product Details
Author
Bo Burlingham
Publisher
Portfolio
Number of Pages
304
Language
English
SKU
9780143109600
ISBN
9780143109600
Reading Age
All
Dimensions
2.29 x 13.72 x 21.08 cm
Binding
Paperback
MRP: ₹ 1,299
₹ 1,169
₹ 130 Off
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