Jeff Bezos’ 14 winning principles Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person. Amazon was the fastest company to reach $100 billion in sales ever. And, Bezos started by selling books online. How did he do it? Fortunately, Bezos has provided the “hidden in plain sight” roadmap he used. If followed, business owners can’t help but become more successful. For the last 21 years, Bezos has personally written letters to shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, success secrets of Amazon unlocks the key lessons, mind-set, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Applying these principles helps drive higher, faster results. Anderson shows business owners, executives, and leaders how to apply Bezos’ practices to watch their business become more efficient, productive, and successful-fast!.