Discover the secrets behind consumer behavior in India with this insightful debut book by Damodar Mall. In Supermarketwala, you’ll find a deep dive into the mechanics of modern retail and consumerism, presented in a way that is both engaging and informative.
Have you ever wondered why certain products seem to fly off the shelves while others gather dust? This book answers crucial questions that every consumer business enthusiast should know. Through meticulously studied insights, Damodar reveals the nuances of how and why we behave as consumers in various shopping environments.
From exploring the habits of traditional shopping practices to understanding the contemporary consumer's mindset, Supermarketwala is packed with illuminating anecdotes. You'll learn about Rita, the young bahu, who avoids buying personal products from her family grocer, and how Sonus breakfast tablee brings global cuisines to life!
Moreover, you'll gain valuable knowledge about where big corporates and MNC retailers falter and discover what sets models like DMart apart in this competitive landscape. The book also unveils the unique secret of Chings, highlighting how it differentiates itself from brands like Knorr, Maggi, and Yippies.
Supermarketwala is not just a book; it’s an essential guide for anyone looking to understand the future of retail and consumerism in a rapidly evolving market. Whether you’re a seasoned professional or a curious reader, this book will equip you with the foundational principles necessary to shape successful consumer products and retail businesses in India’s vast economy.
Embrace the opportunity to equip yourself with the knowledge you need to navigate the exciting world of consumer retail!
