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Mall Damodar
MRP: ₹ 399
₹ 339
15% Off
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Binding
Paperback
Number of Pages
320
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Discover the hidden dynamics of Indian shopping with Supermarketwala-Bpb: Secrets To Winning Consumer India, a debut by Damodar Mall. This book blends business insight with engaging storytelling to explore how modern retail works in one of the world's most vibrant markets. Perfect for entrepreneurs, marketers, product developers, students, and curious readers seeking practical wisdom about consumer behavior—delivered in an accessible, educational, and empowering tone.
Written as a warm, narrative journey, Supermarketwala-Bpb: Secrets To Winning Consumer India invites you into the aisles of India's retail landscape. The book explains how it is written or structured—through a series of observations, anecdotes, and real-world examples that illuminate why some products fly off the shelf while others linger. You'll meet characters like Rita, the young bahu who shops differently from her family grocer, and you'll see Sonus breakfast tablee brought to life, revealing how global flavors meet local choices. It also digs into where big corporates and multinational retailers sometimes falter and what sets models like DMart apart, offering a balanced mix of storytelling and practical analysis. The content is presented with accessible pacing, clear lessons, and memorable moments that make learning about consumer choices both enjoyable and memorable. The book even unveils the secret of Chings, showing how it differentiates itself from Knorr, Maggi, and Yippies. If you’re drawn to how brands win trust, price, placement, and perception in India, this book makes those ideas concrete and engaging.
After finishing Supermarketwala-Bpb: Secrets To Winning Consumer India, readers gain a grounded understanding of the future of retail in India and practical tools to shape successful consumer products and business strategies. The book leaves you feeling informed, inspired, and confident in navigating a rapidly evolving marketplace.
Product Details
Author
Mall Damodar
Publisher
Random House
Number of Pages
320
Language
English
SKU
9788184003857
ISBN
9788184003857
Binding
Paperback
MRP: ₹ 399
₹ 339
15% Off