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MRP: ₹ 399
₹ 339
15% Off
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Binding
Paperback
Age Group
All
Language
English
Piracy Free
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Express Delivery
Eco‑Conscious Packaging
Book Summary
Tata Log offers an insider’s view of one of India’s most iconic conglomerates, tracing eight stories that reveal how Tata companies evolved, innovated, and stayed true to their values. A compelling blend of business history and leadership storytelling, this paperback is for aspiring entrepreneurs, management students, and professionals who want practical insights into brand building and strategic thinking. With a warm, thoughtful tone, Tata Log invites readers into a world where tradition meets innovation and each challenge becomes an opportunity.
Authored by Harish Bhat, a Tata Group leader with over thirty-four years across roles, including managing director of Tata Global Beverages, Tata Log offers an insider lens. The eight narratives cover pivotal moments—from the launch of Tata Indica, India’s first indigenous car, to the revival of Tata Finance—showing how determination, integrity, and forward thinking shape enduring brands. The book blends accessible storytelling with structured lessons, presenting key concepts in leadership, strategy, and brand storytelling in a way that’s engaging for both newcomers and seasoned professionals.
After finishing Tata Log, readers gain a richer understanding of how values guide strategy and growth, and they’ll feel inspired to think bigger about leadership and entrepreneurship. The book leaves you with a sense of pride in Indian business heritage and a practical sense of how enduring brands are built—through discipline, curiosity, and a relentless commitment to excellence.
Product Details
Author
Harish Bhat
Publisher
Penguin Books
Language
English
SKU
BK0033735
ISBN
9780143423348
Reading Age
All
Dimensions
24 x 12.5 x 1.05 cm
Binding
Paperback
MRP: ₹ 399
₹ 339
15% Off
Harish Bhat Is The Md And Ceo Of Tata Global Beverages Limited. He Held Positions In Various Capacities Across Tata Group Companies. He Has Been Conferred The British Chevening Scholarship For Young Manager By The Uk Government. He Is A Columnist With The Hindu Business Line And Mint. Harish Bhat Is An Avid Marketer And Bestselling Author. His Books Span Many Genres, Including Business History, Fiction, Poetry And Humour. Four Of His Books―#Tata Stories, Office Secrets, Tata Log And Jamsetji Tata: Powerful Learnings For Corporate Success―Have Been National Bestsellers And Have Been Translated Into Several Indian Languages. Harish Has Worked With The Tata Group For Thirty - Eight Years, Holding Many Senior Roles, Including As Brand Custodian, Tata Sons; Managing Director And Ceo, Tata Global Beverages; And Chief Operating Officer Of The Watches And Jewellery Businesses At Titan Company. He Currently Serves As A Director On The Boards Of Some Tata Companies. Harish Is An Alumnus Of Bits Pilani And Iim Ahmedabad. Linkedin Has Selected Him As One Of Its Top Voices In India. In 2022 And 2023, Forbes Listed Him Among The Top Ten Most Influential Chief Marketing Officers In The World. He Is A Popular Keynote Speaker At Many Corporate Events. Harish Lives In Bengaluru With His Wife, Veena, And Their Unruly Collection Of Books.