THE COLD START PROBLEM : HOW TO START AND SCALE NETWORK EFFECTS

This book is timely and will serve as a tool for all the stakeholders and the public to effectively prevent and manage food allergies.– Dr Hemalatha R.With the advent of industrialisation followed by the information revolution, the world has witnessed a complete reshaping of general lifestyle, especially dietary habits. These seismic changes not only encompass the type of food consumed but also the way it’s produced, prepared, and stored, leading to a staggering increase in food allergies on a global scale.So far, India has remained relatively immune to this epidemic, mainly due to the preservation of traditional food habits, particularly in the non-metropolitan regions. However, as development surges forward and the Western lifestyle is more rapidly adopted, this immunity is gradually waning.Dr Arif Ahmed, a noted allergist and paediatrician, has taken the lead in raising awareness about the impending crisis of food allergies. In his new book, he tackles this pressing issue head-on and offers invaluable insights into prevention and management strategies to effectively combat food allergies.All in all, Overcoming Food Allergies is a comprehensive and empowering medical guide as well as a beacon of hope for a vast population in South Asia.