The Life of Y: Engaging Millennials As Employees & Consumers
Discover an insightful exploration of the millennial mindset with The Life of Y, a groundbreaking book by Debashish Sengupta. As a leading expert in international business and management, Deb shares his award-winning research and insights into understanding millennials not just as consumers, but as vital employees in today's workforce.
This paperback edition delves into the unique motivations, challenges, and opportunities that define the millennial generation. With a rich background in research and a prestigious award from the DMA-NTPC business book awards, Deb combines academic rigor with real-world applicability. His past projects, including an acclaimed study on young women volunteers during the pandemic, further cement his authority on topics related to young people at work.
What sets The Life of Y apart is its practical approach to engaging millennials. Readers will learn strategies to effectively connect with this demographic, drive employee engagement, and enhance consumer experiences. It is designed not just for business leaders, but for anyone looking to truly understand and unlock the potential of millennials in both professional and consumer contexts.
Join the ranks of leading thinkers and educators with this essential read featured in the collections of prestigious institutions like Stanford University. Whether you're a business owner, a manager, or simply curious about the dynamics of younger generations in today's economy, The Life of Y offers valuable perspectives that can transform your approach.
