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Debashish Sengupta
Millennial Workforce Insights
Employee Engagement Strategies
Consumer Behavior Analysis
Youth Marketing Trends
Business Leadership Development
MRP: ₹ 399
₹ 339
₹ 60 Off
(Incl. of all taxes)
Get this at ₹ 322
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Get this at ₹ 305
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Binding
Paperback
Number of Pages
320
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
The Life of Y: Engaging Millennials As Employees & Consumers introduces readers to a generation defined by digital fluency, purpose-driven work, and new expectations for employers and brands. This practical guide blends international business insight with real-world application, making it ideal for managers, HR professionals, marketers, and curious readers who want to understand Millennials and unlock their potential. The tone is confident, encouraging, and grounded in evidence, inviting you to rethink engagement with empathy, clarity, and measurable outcomes.
Written by Debashish Sengupta, a respected voice in international business and management, The Life of Y distills award-winning research—recognized with the DMA-NTPC business book award—into approachable guidance. The book is organized around what motivates Millennials, the obstacles they face, and the opportunities they create as both employees and consumers. Through compelling case studies, practical frameworks, and actionable steps, you’ll learn how to connect with this generation in meaningful, measurable ways, whether you’re shaping company culture, designing talent strategies, or crafting consumer experiences. The work’s influence is also reflected in its presence in leading academic and professional circles, including Stanford University’s collections.
After finishing The Life of Y: Engaging Millennials As Employees & Consumers, readers will have a practical playbook for attracting, engaging, and empowering Millennials in both the workplace and the marketplace. It leaves you with fresh perspectives on leadership, culture, and customer experience, helping you make inclusive, effective decisions that resonate with the next generation and strengthen your organization.
Product Details
Author
Debashish Sengupta
Publisher
Prh Intr
Number of Pages
320
Language
English
SKU
BK0515346
ISBN
9780143464303
Reading Age
All
Binding
Paperback
MRP: ₹ 399
₹ 339
₹ 60 Off