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Debashish Sengupta
Generation Z Insights
Digital Adolescents
Youth Engagement Strategies
Understanding Pre-Teens
Navigating Digital Challenges
MRP: ₹ 399
₹ 339
₹ 60 Off
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Get this at ₹ 322
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Binding
Paperback
Number of Pages
268
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
The Life Of Z: Understanding The Digital Pre-Teen And Adolescent Generation is a thoughtful, data-driven guide to Gen Z—the digitally native pre-teens and teens who shape the world today. This non-fiction exploration speaks to business leaders, educators, counselors, and parents, presenting insight in a clear, encouraging voice that is hopeful, practical, and relevant.
Written in accessible prose, The Life Of Z blends research with real-world stories to reveal how digital devices, social media, and online communities shape the mindsets, attitudes, and behaviors of Generation Z. The book is designed for a broad audience—from business leaders and teachers to counselors and parents—seeking practical insights and compassionate understanding.
Structured with clear chapters, case studies, and profile snapshots, The Life Of Z guides readers through key concepts like digital literacy, online safety, communication styles, and trends in teen interests. The content is presented with a steady pace, engaging storytelling, and actionable frameworks that make learning engaging and accessible.
After finishing The Life Of Z, you’ll walk away with a nuanced understanding of Gen Z, greater confidence in guiding or engaging with digital pre-teens, and practical tools to nurture resilience, curiosity, and responsible leadership in tomorrow’s generation.
Product Details
Author
Debashish Sengupta
Publisher
Penguin Random House
Number of Pages
268
Language
English
SKU
BK0516433
ISBN
9780143464310
Reading Age
All
Dimensions
1.63 x 12.9 x 19.8 cm
Binding
Paperback
MRP: ₹ 399
₹ 339
₹ 60 Off