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Harinder Singh Pelia
Consumer Psychology
Marketing Strategies
Cognitive Biases
Behavioral Economics
Persuasion Techniques
MRP: ₹ 349
₹ 297
₹ 52 Off
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Binding
Paperback
Number of Pages
200
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
The Psychology Of Marketing: How Marketers Trick Us Into Buying More Is A Clear-Eyed, Non-Fiction Exploration Of Why We Click, Choose, And Spend. This Practical Guide To Consumer Psychology Sits At The Intersection Of Behavior, Business, And Technology, And It's Perfect For Curious Adults, Marketing Students, And Professionals Who Want To Understand The Tricks Behind Everyday Ads. With An Educational Yet Engaging Tone, It Invites Readers To Examine Their Own Habits With Empathy And Confidence.
Written In A Warm, Accessible Voice, The Book Guides You Through How Marketing Is Built—From Pricing Tactics And Framing To Social Proof And Narratives That Sway Choices. Each Concept Is Unpacked With Real-World Examples, Bite-Sized Insights, And Practical Takeaways You Can Apply Right Away. The Journey Covers Neuromarketing, The Growing Role Of Ai In Advertising, And The Ethical Questions Marketers Weigh As They Craft Messages, Helping You See The Landscape Clearly Rather Than Feel Overwhelmed.
Whether You’Re A Reader Who Enjoys Psychology, A Student Of Business, Or A Professional Aiming To Cut Through The Noise, This Book Keeps Pace With Engaging Explanations And Memorable Stories. You’Ll Learn Not Only What Motivates Purchases But How To Evaluate Offers, Compare Choices, And Navigate Brands With A Sharper Eye.
After Finishing The Psychology Of Marketing: How Marketers Trick Us Into Buying More, You’Ll Walk Away With A Sharper Awareness Of How Marketing Nudges Your Choices And Practical Tools To Navigate Ads With Confidence. You’Ll Feel Steadier In Your Decisions, Less Swayed By Clever Pricing Or Flashy Claims, And More Prepared To Shop Mindfully In A Crowded Marketplace. This Lasting Read Becomes A Helpful Reference As You Encounter New Campaigns And Brands In Daily Life.
Product Details
Author
Harinder Singh Pelia
Publisher
Jaico
Number of Pages
200
Language
English
SKU
BK0520295
ISBN
9789348098016
Reading Age
All
Dimensions
1.3 x 12.7 x 20.3 cm
Binding
Paperback
MRP: ₹ 349
₹ 297
₹ 52 Off
I came to this book a little sceptical and left completely convinced. Harinder Singh Pelia earns every insight with solid evidence and presents it all in a way that never feels dry or academic. The chapter on habits alone is worth the price of the book. Highly, highly recommended.
This book genuinely surprised me. I expected solid but fairly standard psychology content and instead got something fresh, well-researched and unexpectedly gripping. Harinder Singh Pelia writes with real wit and the examples are so relatable that the ideas stick immediately. Already recommended it to four people.
The book dives into ways we get tricked everyday into buying more, often against our will. It'll be eye opening for you in many ways. Must read not only for marketers, but also for anyone who doesn't want to get tricked by them.
One of those books where you keep stopping to tell whoever is nearby what you just learned. Harinder Singh Pelia's understanding of how the mind works — and how we can work with it rather than against it — is presented with real clarity and care. I have already applied several of the ideas and the results have been tangible.
What sets this apart from other psychology books is how immediately useful everything is. Harinder Singh Pelia doesn't just explain what's happening in your brain — they give you real frameworks for changing it. Engaging, well-paced, and genuinely one of the best non-fiction reads I've had in a long time.