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Peter Steidl
MRP: โน 549
โน 308
โน 241 Off
(Incl. of all taxes)
Only 2 Units Left!
Get Upto 40% Off on MRP
Add any 3 products in cart to get upto 40% Off on MRP, No Code Required.
Get Upto 30% Off on MRP
Add any 2 products in cart to get upto 30% Off on MRP, No Code Required.
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Express Delivery
Secure Transactions
EcoโConscious Packaging
Binding
Paperback
Number of Pages
240
Age Group
All
Language
English
Book Summary
Waking The Giant Is A Practical, Three-Part Guide To Revitalizing Mature Brands. As The Second Installment In Group M's Strategy Series, This Speaks To Business Leaders, Marketers, And Teams Seeking To Keep Their Brands Relevant In A Fast-Changing Marketplace. Written In A Clear, Confident Voice, It Blends Actionable Guidance With Real-World Insight To Help Readers Turn Stagnation Into Growth.
Waking The Giant Is Structured Into Three PartsโPart I: Commitment To Change, Part Ii: Vital Revitalization Strategies, And Part Iii: How To Choose And Implement The Best OptionโProviding A Clear, Step-By-Step Path. Dr. Steidl Offers Concrete Examples And Practical Advice On Crafting And Executing A Brand Revitalization Plan That Can Fit Any Organization. The Writing Is Approachable, With Frameworks, Checklists, And Real-World Scenarios That Make Complex Decisions Feel Doable.
Whether YouโRe A Seasoned Strategist Or New To Brand Management, The Book Shows How To Assess Consumer Needs, Design A Tailored Strategy, And Evaluate The Best Options For Your Business Landscape. It Balances Theory With Hands-On Guidance, Keeping Pace With TodayโS Market Shifts So Your Teams Can Act With Clarity And Confidence.
After Finishing Waking The Giant, Readers Gain A Practical Playbook To Reignite Their Brand's Growth, A Refreshed Understanding Of Evolving Consumer Needs, And The Confidence To Lead Change Across Teams. The Book Leaves You Ready To Breathe New Life Into Your BrandโS Strategy And Sustain Lasting Vitality In A Competitive Market.
Product Details
Author
Peter Steidl
Publisher
Times Group Books
Number of Pages
240
Language
English
SKU
BK0334722
ISBN
9788126529032
Reading Age
All
Binding
Paperback
MRP: โน 549
โน 308
โน 241 Off