This all time sales classic, provides 67 sales/motivational/instructional messages in five categories: * ATTITUDE CONDITIONERS, : * WORK HABIT STRENGTHENERS, * SELLING SKILL DEVELOPERS, * COMPETENCY BUILDERS, * LIFE STYLE DISCIPLINES. This is a book you will refer to again and again for staying brilliant on the basics and motivated to pursue excellence. The authors have condensed their knowledge of sales and success into Single Line Powerful Principles which are expanded in just 3-4 pages each, ending with a Positioning Precept for getting ahead and staying ahead. Thus the book can be read at any pace convenient to the reader. Using examples, stories, suggestions, and time tested principles, the authors share with you wisdom from their experience, one topic at a time.