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Marc Levinson
โน 1,700
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EcoโConscious Packaging
Binding
Paperback
Number of Pages
540
Age Group
All
Language
English
Book Summary
This non-fiction history examines the birth of container shipping and how a simple steel box reshaped global commerce. The central theme is the dramatic reduction of transportation costs through standardization and intermodal movement, making trade cheaper, faster, and more expansive. Written for curious readers of economics, history, and business, the tone is informative yet accessible, balancing rigorous analysis with human drama and strategic decision-making.
From a modest refitted oil tanker in 1956 to a worldwide network that redefined where products are made and sold, the narrative follows the decade-long journey of invention, investment, and adoption. It highlights the high-stakes bargaining with labor leaders such as Harry Bridges and Teddy Gleason, the push for universal standards, and the moment a new logistics reality finally took hold, including Malcolm McLeanโs pivotal role in demonstrating the systemโs potential. The updated edition adds a new chapter with fresh sources and perspectives to keep the story compelling for todayโs readers.
Readers finish with a clearer understanding of how a practical idea reshaped global trade, created new economic geographies, and lowered the cost of goods worldwide. The book builds curiosity about logistics, technology, and policy, and leaves readers with a lasting appreciation for the interconnected world of modern commerce.
Product Details
Author
Marc Levinson
Publisher
Penguin Random House
Number of Pages
540
Language
English
SKU
9780691170817
ISBN
9780691170817
Reading Age
All
Dimensions
13.97x3.81x20.32cm
Binding
Paperback
โน 1,700