Achieve the Impossible

As a leading expert in the field of sports science like Dr Steve Peters, Professor Greg Whyte's groundbreaking book is for the market that bought The Chimp Paradox in such large numbers (more than 350,000 copies).Greg Whyte has raised £33 million for charity with the 18 challenges he has organised for Comic Relief and Sport Relief, coaching celebrities such as David Walliams and Davina McCall, who will, along with John Bishop, Eddie Izzard and others, actively endorse the book to their millions of followers on social media.Achieve the Impossible will be published one day before the 2015 edition of Comic Relief, and publication will be accompanied by extensive publicity.Professor Greg Whyte is also in high demand for corporate speaking, having been booked over the past year by companies such as IBM, BUPA, RBS and Coca-Cola on subjects ranging from motivation, planning, goal setting, team work, change management and crisis management.The physical, ebook and audiobook will also be linked with the website achievetheimpossible.co.uk, with video clips of the iconic Sport Relief and Comic Relief challenges along with celebrity endorsements.

Greg Whyte is an internationally recognized expert in the field of physiology, sports and exercise performance.

Professor of Applied Sport and Exercise Science at Liverpool John Moores University and Director of the Centre for Health and Human Performance in London's Harley Street, he has extensive experience of assessing, treating and improving the performance of people ranging from cancer sufferers, celebrities attempting charity challenges to elite athletes.

An Olympian and both European and world championship medallist in modern pentathlon, he was awarded the OBE for his services to Sport, Sports Science and Charity in 2014.

Greg Whyte learnt from an early age that the biggest obstacle in life was people telling him 'No, you can't'. But we all have the ability to achieve what others may tell you is impossible. Don't listen to them. Success is not a chance event. With proper planning, preparation and vision, Professor Whyte has the knowledge and methods that can turn the ordinary into the extraordinary, mortals into elite athletes, to deliver not dream.

Using the examples of iconic Comic Relief and Sport Relief challenges achieved by the likes of David Walliams, Eddie Izzard, John Bishop and Davina McCall under his guidance, Greg Whyte shows that anyone can do anything. With expert but simple to understand advice, useful diagrams and structured tasks, he demonstrates how this applies in life, from losing weight to reducing anxiety, in business, through maximising potential and core principles of management, and to sport, whether it be a 10k run or the ultimate endurance challenge.

So don't take no for an answer. By making the impossible possible, this book is the blueprint for success in life.

Bursting with common sense and incomparable experience... calming, insightful and inspiring.Shows how to be successful with a never-say-die attitude.