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Anthro-Vision

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Gillian Tett is the chairman of the editorial board and editor-at-large, US, at the Financial Tim... Read More

Product Description

Gillian Tett is the chairman of the editorial board and editor-at-large, US, at the Financial Times. Perhaps best known for predicting the 2007-8 financial crisis, Tett's bestselling book Fool's Gold was one of the definitive books on the crash. Tett holds a PhD in social anthropology from the University of Cambridge, where she studied marriage rituals in Tajikistan. Her work for the FT has taken her around the world - from Brussels to Tokyo to Moscow to New York - and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year at the British Press Awards.Will turn your world upside down in the best possible way: fun, profound and bursting with important insights.Makes a compelling case that "anthro-vision" can help us understand ourselves, our tribes, companies and communities, and to reduce our wilful blindness . . . One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It's a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.A fascinating and compelling demonstration that all of us, especially economists, can benefit from the insights of anthropology: the worm's-eye, not just the bird's-eye, view of how people behave.Drawing on a wide breadth of case studies, Gillian Tett explains that whether you're marketing Kit-Kats in Japan or fighting the spread of COVID-19 in England, you need a more qualitative understanding of who people are and what they care about. Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.Absolutely brilliant . . . Very compelling examples.From a Tajik valley to Silicon valley, Anthro-Vision takes us on an enthralling and deeply insightful journey. Tett shows us how the discipline and tools of anthropology helped her see the world more clearly. Full of rich insights and examples - I couldn't put it down.In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision - applying the techniques of anthropology she learned as a young scholar in Cambridge and Tajikistan . . . Admirers of her journalism will love this book, but they will also learn a great deal from it - including how better to understand their own familiar yet strange tribe.Looking at the world like an anthropologist has long given Gillian Tett the edge over the rest of us as a journalist and thinker. With this book she generously shares her secret recipe - and explains why we may all need Anthro-Vision to see a way through some of today's most pressing global challenges.Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems, from climate change to pandemics to political polarisation. I cannot recommend it highly enough.Trouble follows when insular guilds - bankers, doctors, journalists - fail to take into acconut the viewpoints and folkways of non-elite people . . . [Tett's] conclusions are bright and buoyant.A plea to those of us who may be unfamiliar with Tett's academic discipline to think more like an anthropologist. I think she's right . . . Tett's book may be anthropological, but it also embraces a style of accessible economic writing that, sadly, went out of fashion as the mathematicians and their models took over. Anthro-Vision reminds me of John Kenneth Galbraith's The Affluent Society (1958) and The New Industrial State (1967). Some economists may regard this as a criticism. I can think of no higher praise.A good read, as one might expect from a Financial Times journalist . . . Many of the cases studies are entertaining and instructive . . . This book is a reminder that culture and context really do matter and cannot be ignored when trying to understand and change organisational behaviour.In this superb book, Gillian Tett - Editor-at-Large at the Financial Times - applies the lessons of her doctorate in anthropology to the world of business and, more generally, to social behaviour and trends . . . There are many reasons to read Anthro-Vision, but the most compelling is its liberation of [its] analysis from the often phoney and banal punch-ups of today's culture wars.A really interesting read. Increasingly, businesses are understanding that we can change our attitudes to things - be better at managing people, managing ourselves, and become more profitable - if we do not take a myopic view of culture.Fantastic . . . A wonderful book and I recommend it. It will help you think about the world differently, but it will also help you think about yourself differently. A very entertaining exercise in a kind of social and cultural mindfulness.Deliberately listening to other people and taking on their perspective is a rare skill, and a powerful tool . . . For readers, this book offers something more valuable: the opportunity to consider how truly strange we all are.Wonderful . . . [on] that anthropological skill of looking at things from the outside.Full of examples that make you see work and business differently.A rattling good read . . . The book has loads of interesting vignettes about the use of anthropology, particularly in business.Tett's examples of research are vivid, surprising and imaginative; their revelations are informative . . . Tett's book is lots of fun and could even create a few business converts to the anthropological cause.It's hard to argue with her common-sense case that companies should strive to take an outsider's view . . . Packed full of insight, this has the power to change minds.I cannot tell you how much I enjoyed reading this book . . . A terrific piece of work. A compelling, readable argument for the business value of anthropology.

Financial Times Book of the Year
The Times Book of the Year

A revelatory model that explains how we buy, sell, work and live.

'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow
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Meet the business anthropologists seeking to explain how we buy, sell, work and think.

From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives.

The result is a wholly new way to see human behaviour: anthro-vision.
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One of the World's Top 50 Thinkers - Prospect

'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' Books of the Year, The Times

'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' Tim Harford

'A terrific piece of work' Thomas Friedman

'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' Melinda Gates

'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' Mariana Mazzucato

'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' Niall Ferguson

'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' Financial Times

Product Details

Title: Anthro-Vision
Author: Gillian Tett
SKU: BK0452234
EAN: 9781847942883
Language: eng

About Author

Gillian Tett is the chairman of the editorial board and editor-at-large, US, at the Financial Times. Perhaps best known for predicting the 2007-8 financial crisis, Tett's bestselling book Fool's Gold was one of the definitive books on the crash.

Tett holds a PhD in social anthropology from the University of Cambridge, where she studied marriage rituals in Tajikistan. Her work for the FT has taken her around the world - from Brussels to Tokyo to Moscow to New York - and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year at the British Press Awards.

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