BAKE

With over ten years as a judge on Great British Bake Off, Paul Hollywood knows everything there is to know about British Baking.Paul hasn't published a book for five years and he is hugely engaged with promoting this book.Paul is the biggest brand author on the Cookery list for Spring 2022 and his will be the biggest cookbook in the market with a huge campaign to support.BAKE taps into Paul's USP as an expert who has seen it all. This book is the summation of all his knowledge and its bright, stylish design will make it the perfect gift.Paul has become a global star as Bake Off is shown throughout the world and Paul is a judge on the US spin-off too. This is a global launch with Bloomsbury USA and export.In 2020 Bake Off has its best ever viewing figures for Channel 4. This book shares the tips and trends from the heart of Bake Off 2021.Paul's backlist book continue to sell phenomenally, especially his two classics How to Bake and Bread. With its to-the-point title and content, BAKE will sit alongside those bestsellers we will cross promote via living metadata.Paul Hollywood shot to fame with his role as a judge on the Great British Bake Off. Prior to that he worked as Head Baker at exclusive hotels including Cliveden and the Dorchester. He is the author of the bestselling How to Bake, Paul Hollywood's Bread, Paul Hollywood's Pies & Puds, Paul Hollywood's British Baking and A Baker's Life. paulhollywood.com / @PaulHollywoodTHE NUMBER 1 BESTSELLING COOKBOOK - THE ONLY BAKING BOOK YOU'LL EVER NEED In BAKE Paul Hollywood shares his best ever recipes for classic bakes. Cakes, biscuits and cookies, breads and flatbreads, pizza and doughnuts, pastries and pies, and showstopping desserts: this book has it all. From classic cakes like the Victoria Sandwich and Chocolate Fudge Cake, through brilliant breads like his foolproof Sourdough, to savoury and sweet pastries like Sausage Rolls and Danish Pastries, these are the only recipes you'll need to create perfectly delicious bakes time and time again. With more years as a professional baker than he'd care to remember and over 10 years judging the best baking show on TV, Paul has created, tested and tasted a huge number of bakes. He has also travelled widely and learnt so much about the craft he loves. For Paul, one of the most joyful things about baking is how it evolves as we discover new techniques, ingredients and influences. As our knowledge improves, so do our recipes. Paul combines every tip and trick he has learned together with his incredible technical know-how to create the ultimate collection of incredible bakes.THE ONLY BAKING BOOK YOU'LL EVER NEED'Artisan breads, sensational savoury pies, classic cakes and some truly divine desserts - Paul Hollywood has brought his all-time favourite recipes together in a mouthwatering new book'BAKE is Paul Hollywood's greatest hits. It's full of classic recipes that have been updated because the world of baking has moved on in the 12 years of GBBO. It's also a very nostalgic book, a homage to his Northern roots.'A delectable jaunt through his favorite classic British and American bakes ... While the book is loaded with easy-to-follow recipes for a raft of familiar treats, Hollywood's "real passion," bread baking, is where his collection shines. Between the step-by-step photos and no-nonsense advice, fans will eat this up