Copy, Copy, Copy describes how to change mass behaviour through social influence. This energetic, provocative volume is the most practical. It offers a set of templates for successful marketers and managers to copy. It puts the insights and maps of behaviour developed previously to work and gives a set of 100 template strategies to deploy - each appropriate to the nature of the behaviour they're trying to change. Each strategy is illustrated by a well-known example in marketing and/or contemporary popular culture from all around the world and across different platforms.
