Culture Shift

Kirsty has worked on some big organizational culture shifts during her career - including at BP after the Deepwater Horizon crisis - and brings to the book an authoritative wealth of knowledge and insight.Case studies include: IBM, Uber, Arthur Anderson, Blackberry, VW, BP, John Lewis and First Direct - examining how culture can make or break an organization.Increasingly, regulation in the Western corporate world is putting culture firmly as a core element of business governance and performance - some regulation is advisory, but some is also becoming a legal requirement, meaning that boards have a responsibility to understand behaviour throughout their company and devote resources to evaluating culture and aligning values.Kirsty is an active speaker on organizational culture, and also a columnist for Harpers' Bazaar.She is well-connected in the industry and could secure a range of endorsements from CEOs, journalists and fellow authors, including: Bob Dudley, CEO of BP; Iain Conn, CEO of Centrica; Michiel de Jong, CEO of Mizuho International; Margaret Exley CBE, coach to FTSE 100 CEOs; Jo Swinson MP, Deputy Leader Lib Dems; Charlie Hodgson, executive coach and former England Rugby Union International; Wendy Austin, BBC journalist and broadcaster; Eleanor Mills, Editorial Director of The Sunday Times; and Paul Drechsler, President of the CBI.Kirsty Bashforth is CEO of QuaryFive Ltd, advising CEOs on change, organizational performance and leadership, with clients including: Mizuho International, Centrica, BP and the NHS. Previously, she was Global Corporate Executive with BP, designing and delivering the shift in the company's organizational culture for 5 years from 2010.Nowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line - employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health. Too often, too many businesses see culture change as a project with a defined end point - once the project is considered 'done', the dominant culture re-emerges and things go back to how they were. Culture Shift guides organizations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. Founded on behavioural economics, Culture Shift recognises that people do not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them to fall neatly in line - it's about identifying where they are now and how they make decisions, in order to help them form new habits to create a comprehensive, sustainable culture shift. Using her extensive experience, Kirsty Bashforth outlines exactly what it takes to oversee sustainable culture change in an organization, blending practical tips and illustrative stories throughout the book to drive home key points and provide a variety of perspectives and possible outcomes.Using behavioural economics to change organizational culture effectively and sustainably, and putting culture at the core of running the business