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Ideas Are Your Only Currency

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FUTURE-PROOFING FOR THINKERS.'What skills and abilities will a student need to prosper in five, t... Read More

Product Description


'What skills and abilities will a student need to prosper in five, ten, or fifteen years' time?'

In a world of change, where skills become out of date quickly, it is ideas that last.

We all need to be prepared for a world that is fluid, global and interdisciplinary. Distinctions between specialties will blur and overlap. Change is happening at electrifying speed. In this vortex there are no maps.

Featuring 100 interactive chapters to inspire groundbreaking new ideas, this is perfect for fans of Keri Smith's Wreck this Journal, Paul Arden's It's Not How Good You Are and Rolf Dobelli's global bestseller The Art of Thinking Clearly.

'What skills will I need to prosper in five, ten, twenty years' time?'

You're asking the wrong question.

Skills become outdated the moment you learn them; knowledge becomes surpassed instantly.

If you want to future-proof yourself, you need to become an ideas person:adaptable, open minded, adept at problem solving. A communicator, inventor, artist and entertainer.

An Olympic athlete trains their body. A creative person has to train their imagination. The exercises in these pages will make your mind fit and lean enough to be an ideas generator, to develop your conceptual ability and creative potential regardless of your background or profession.

Think beyond what is accepted and conventional.

Biog [include author pic]:

Rod Judkins is an accomplished lecturer at Central St Martins, one of the world's pre-eminent art schools, and author of The Art of Creative Thinking, which has been translated into a dozen languages.

Acclaimed artist and business consultant Rod Judkins reveals how to inspire great ideas, and how to future-proof yourself in the knowledge economy.Some business books are annoying because they try to tell you what to think. This one, however, shows you how to think. It features artfully simple prose, immersive and witty illustrations, and a range of eminently quotable aphorisms by anyone from Socrates to Pamela Anderson. Whatever job you are doing today, this book will help you do it better tomorrow, with a smile on your face... Both fun and stimulating.

Product Details

Title: Ideas Are Your Only Currency
Author: Rod Judkins
SKU: BK0426521
EAN: 9781473640054
Language: English

About Author

Rod Judkins is an accomplished lecturer at Central St Martin's, one of the world's pre-eminent art schools whose alumni - ranging from artists like Lucien Freud, and Antony Gormley through to the designers Stella McCartney and Alexander McQueen - have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs at Psychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited at galleries including Tate Britain, the National Portrait Gallery and the Royal Academy.

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