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Marketing: Tricks Of The Trade They Won

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Description

No management school prepares a budding marketing professional for the real world. Most business ... Read More

Product Description

No management school prepares a budding marketing professional for the real world. Most business courses end up offering only theoretical knowledge on marketing. Filling in this crucial gap, this book offers practical tips on marketing strategy, planning and execution. It is a quick guide to the hands-on approach of marketing as opposed to the hundreds of theoretical books available on the subject.
This book is a step-by-step guide on planning and executing TVC, prints, OOH, radio, BTL and digital campaigns as a marketer and more. How do you manage your bills? What do you as a marketer understand by negotiation? How should you manage internal communications? What is social/business networking and how can this be managed? Find answers to all these questions and more, explained in this book in the most pragmatic manner.
Marketing: Tricks of the Trade They Won

Product Details

Title: Marketing: Tricks Of The Trade They Won
ISBN: 9788129148087
SKU: BK0338176
EAN: 9788129148087
Binding: Paperback

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