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Nawabs, Nudes, Noodles: India Through 50 Years Of Advertising

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Description

The Bestselling Nawabs, Nudes, Noodles Now in Paperback! 'without This Book, Nearly Five Decades ... Read More

Product Description

The Bestselling Nawabs, Nudes, Noodles Now in Paperback! 'without This Book, Nearly Five Decades of Advertising in India Might Have Been Lost to Posterity Outlook Business This Is as Much the Story of Indian Advertising as It Is About India. From Sartorial Taste and Food Habits to Marriage and Old Age, Music and Language to Celebrities and Censorship, Ad Veteran Ambi Parameswaran Examines Over a Hundred Ads to Study How the Indian Consumer Has Changed in the Past Five Decades and How Advertising and Society Have Shaped Each Other.

Product Details

Title: Nawabs, Nudes, Noodles: India Through 50 Years Of Advertising
Author: Ambi Parameswaran
Publisher: Macmillan Publishing Company
ISBN: 9789386215130
SKU: BK0384590
EAN: 9789386215130
Language: English
Binding: Paperback
Reading age : All Age Groups

About Author

M. G. Parameswaran, or Ambi as he is popularly known, is a Brand Strategist and Founder of brand-building.com, a brand advisory. A large part of Ambi’s illustrious forty-year career was spent in advertising, first at Rediffusion and then a twenty-five year stint at FCB Ulka. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Indica, GSK, Tropicana, Abbott, ITC etc. Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM, Calcutta and IIM, Ahmedabad and an Adjunct Professor of Marketing at SPJIMR. His columns appear regularly in the Business Standard and the Mint, in addition to other business magazines and dailies. He is a distinguished alumnus awardee of IIT Madras, an alumnus of IIM Calcutta (who served for ten years on its Board of Governors), an AMP graduate from Harvard Business School and a PhD in management from Mumbai University. Ambi can be reached at ambimgp@brand-building.com; he is active on LinkedIn and Facebook as Ambi Parameswaran and on Twitter as @ambimgp.

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