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Rangaswami Anant
Advertising Insights
Creative Marketing
Industry Challenges
Career Guidance
Professional Storytelling
โน 699
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Binding
Hardback
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
EcoโConscious Packaging
Book Summary
Open House With Piyush Pandey Invites You Into The Mind Of A Master Advertiser. This Non-Fiction, Interview-Style Exploration Into Creativity, Branding, And The Social Role Of Advertising Is Drawn From The Career Of Piyush Pandey, Chairman Of Global Creative And Executive Chairman Of Ogilvy India. Ideal For Students Exploring Marketing, Professionals Seeking Fresh Perspective, And Curious Readers Who Love Behind-The-Scenes Storytelling, The Tone Is Thoughtful, Inspiring, And Lightly Irreverent.
Open House Is Written As Candid Conversations And Reflective Responses, Giving You The Sense You're Sharing Ideas With Piyush Pandey. It Blends Practical Wisdom With Personal Anecdotes, Showing How Ideas Become Campaigns And How Ethics, Culture, And Timing Shape Outcomes. The Book's FormatโQ&Amp;As, Stories, And Concise LessonsโKeeps The Pace Lively And Approachable, Making Key Concepts In Creativity, Brand-Building, And Leadership Feel Accessible To Both Students And Seasoned Professionals. Inside, Readers Meet A Mind That Is Witty, Insightful, And Unafraid To Tackle The Big Questions About Advertising's Role In Society And Its Future.
After Finishing Open House, Readers Gain A Clear Sense Of How Creative Leadership Shapes Campaigns, And Feel Inspired To Think More Deeply About Media, Brands, And Society. Open House Leaves You With Practical Ideas You Can Apply, And A Renewed Curiosity About The PowerโAnd ResponsibilityโOf Advertising.
Product Details
Author
Rangaswami Anant
Publisher
Portfolio
Language
English
SKU
BK0443381
ISBN
9780670096671
Reading Age
All
Binding
Hardback
โน 699