The idea of starting a company has never been more popular in India. A new breed of entrepreneurs is rising in the country, inspired by home-grown heroes, driven to pursue extraordinary outcomes and supported by an ecosystem that is willing to back audacious ideas.
Startup Compass offers advice on starting and growing a company, shared in a lecture series at IIM Ahmedabad and over extensive interviews by fifteen iconic Indian entrepreneurs. These include Sanjeev Bikhchandani (Naukri), Deep Kalra (MakeMyTrip), Sachin Bansal (Flipkart), Falguni Nayar (Nykaa), Kunal Shah (CRED), Sahil Barua (Delhivery) and Raghunandan G (TaxiForSure), among others. The advice they give is invaluable, and covers all the stages in the life of a startup, from idea, team and product, to eventual exit.
If you are looking to begin your own startup journey, are interested in the Indian startup ecosystem or are simply a student of business, this book is for you.
'Startup Compass serves as a valuable handbook for assisting aspirational and first-time entrepreneurs transform their ideas into reality while also helping them in navigating complexity. As a unique book on enterprise innovation; it will help catalyse Indians to innovate in India and innovate for the world.' - Amitabh Kant, CEO, NITI Aayog
'IIM Ahmedabad began the How to Start a Startup lecture series to make entrepreneurship more widely understood. Startup Compass sifts through those sessions to unearth the problems that bedevil entrepreneurs. Should they focus on financial value, or devote time to opportunities in tune with their own motivations? Should they continue with control as they grow, or should they exit? A very insightful book.' - Errol D'Souza, Director, IIM Ahmedabad
