The Personal MBA is a world-class business education in a single volume, distilled by Josh Kaufman to help you master essential concepts without a traditional MBA. This paperback covers product development, marketing, sales, finance, psychology, and teamwork, making it ideal for aspiring entrepreneurs, mid-career professionals seeking practical skills, and curious readers who want a clearer picture of how good businesses work. The tone is empowering, practical, and encouraging—designed to help you move from ideas to real-world impact.
Structured in concise, accessible chapters, The Personal MBA borrows the spirit of top business-school curricula while staying remarkably readable. You'll find repeatable frameworks, real-world examples, and actionable steps—plus checklists and decision-making tools you can apply right away. Whether you’re launching a venture or sharpening your management instincts, Kaufman’s thoughtful approach makes complex concepts approachable and usable. The revised edition (Penguin UK, 2012) builds on the solid foundation and is often used as a textbook in university courses, offering a trusted roadmap for practical learning.
- Core content elements: product development, marketing, sales, finance, psychology, and teamwork.
- Interactive or standout features: practical frameworks, checklists, and actionable steps you can apply immediately.
- Learning outcomes or experiences: how to launch or grow a venture, improve decision-making, and drive value.
- Writing or illustration style: clear, concise, and engaging, distilling complex ideas into usable rules.
- Format and pace: course-like chapters that are easy to navigate and highly applicable.
- Edition context: widely used in university courses and trusted by readers worldwide.
After finishing The Personal MBA, you’ll carry a practical toolkit for real-world business, a sharper perspective on how decisions create value, and the confidence to pursue ambitious goals. This book reframes how you think about work and empowers you to act with clarity, curiosity, and momentum.
