Key Features The premier book in the new Ken Blanchard Series Describes a simple approach and system for getting a steady flow of new business through referrals from existing customers-no more cold calls! About the Book: The Referral of a Lifetime Nobody likes cold calls. And nobody really needs to make them.The Referral of a Lifetime teaches a step-by-step system that willallow anyone to generate a steady stream of new business throughconsistent referrals from existing customers and friends and, atthe same time, maximize business with existing customers. Yourcustomers and clients already know every new contact you will everneed to succeed-by applying Tim Templeton's system they willnaturally refer them to you. The Referral of a Lifetime uses an entertaining fictional storyto emphasize the importance of "putting the relationshipfirst"-building an ongoing relationship with customers based ongenuine respect and caring, rather than just making the sale andmoving on. More than just teaching a system for increasing businesssuccess, The Referral of a Lifetime crystallizes people's desire topractice "the golden rule" in business and to be accepted as aprofessional with integrity and character. This straightforward andpowerful book will ultimately change the way you look at all therelationships in your life. The Referral of a Lifetime is the firstbook in the brand new Ken Blanchard Series. Each book in thisseries will be hand-picked and introduced by Ken, and will offersimple truths and profound wisdom in Ken's trademark storytellingstyle. About the Author: Tim Templeton Tim Templeton is chairman and CEO of MasterTrack InternationalInc., a training and specialty publishing organization based in SanDiego, California. MasterTrack specializes in training, supporting,and coaching corporate and independent instructors, as well asindividuals and companies in its High Ground Business Principlesand System. Tim is a founder of Always Positive, a company thatprovides sales traini
