Shlomo Benartzi (Author) SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.
Jonah Lehrer (Author) JONAH LEHRER is a science writer living in Los Angeles.
A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.
