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Sanjay Arora
MRP: โน 399
โน 359
โน 40 Off
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EcoโConscious Packaging
Binding
Paperback
Number of Pages
312
Age Group
All
Language
English
Book Summary
Why do we call every bottle of water โBisleriโ?
How did removing an orange from a juice carton cost Tropicana millions?
How did a sting become Dettolโs greatest advantage?
The worldโs most powerful brands are not built by advertising alone. They are built by understanding what people desire, fear, remember and trustโoften before consumers understand it themselves.
Brief Caseย presents a sharp, entertaining and useful collection of real brand stories that reveal why people buy what they buy. Through forty unforgettable casesโfrom Bisleri, Maggi, Dettol and Parle-G to De Beers, Dyson, LEGO, Patagonia and Spotifyโveteran marketer Sanjay Arora uncovers the hidden psychology, cultural codes and business decisions behind iconic marketing wins and costly failures.
Product Details
Author
Sanjay Arora
Publisher
Penguin Random House
Number of Pages
312
Language
English
SKU
BK0545926
ISBN
9789377300586
Reading Age
All
Dimensions
19.8 x 12.9 x 1.28 cm
Binding
Paperback
MRP: โน 399
โน 359
โน 40 Off