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Ram Charan
MRP: ₹ 299
₹ 254
15% Off
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Binding
Hardback
Number of Pages
192
Language
English
Piracy Free
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Express Delivery
Eco‑Conscious Packaging
Book Summary
What The Customer Wants You To Know rethinks sales for the modern marketplace, blending practical guidance with a fresh mindset about value creation. This isn’t a loud manifesto; it’s a clear, pragmatic guide written for sales professionals, managers, entrepreneurs, and anyone who wants to understand customers better. The tone is hopeful and empowering, inviting readers to move from transactional moments to meaningful, trust-building exchanges.
Structured around practical frameworks and real‑world examples, What The Customer Wants You To Know explains why the traditional selling model often leaves customers feeling misled and sellers stuck in price battles. Charan lays out a new approach—value‑creation selling—where the seller positions themselves as a partner who helps the customer achieve meaningful outcomes. The chapters guide readers through listening to the customer, reframing problems, and co‑creating value across the sales journey, with a pace that stays accessible and actionable.
What makes this experience unique is its insistence on collaboration over confrontation. By reframing every sales interaction as a quest to understand the customer's perspective and deliver measurable value, What The Customer Wants You To Know offers a roadmap for building trust and long‑term partnerships. The book blends thoughtful theory with tangible steps, enabling readers to apply the ideas to real‑life accounts, teams, or ventures, and it speaks with the authority of Charan’s decades of consulting and Harvard Business School training.
After finishing What The Customer Wants You To Know, readers gain a refreshed view of sales as a collaborative partnership rather than a battleground. They carry a practical mindset, tools to understand customers’ perspectives, and proven approaches to create lasting value—leading to stronger relationships, increased trust, and better business outcomes.
Product Details
Author
Ram Charan
Publisher
Penguin India
Number of Pages
192
Language
English
SKU
9780143065685
ISBN
9780143065685
Binding
Hardback
MRP: ₹ 299
₹ 254
15% Off